Leveraging Email Marketing for Business Growth
A close up of a cell phone screen with icons for mail , phone , and camera.

Email marketing is a type of direct marketing that makes use of electronic mail to reach audiences with promotional or fundraising messages. It often entails sending advertisements, making business requests, or requesting donations or purchases via email.


The goal of email marketing is typically to build relationships with customers or potential customers and to drive sales or revenue through the use of email campaigns. Email marketing can be an effective way to reach a large audience at a relatively low cost.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

A cell phone with the message get started with gmail on the screen for email marketing.

Why Email Marketing Is So Important


Email marketing is important because it allows businesses to directly communicate with their customers and target audience. 


It can be used to promote sales and special offers, share news and updates, and build relationships with customers.

A woman designing an email template for marketing

Benefits Of Email Marketing 


Email marketing aims to foster and sustain relationships with both current and potential clients. One way to accomplish this is by providing informative content related to your goods or services. 


An email is a valuable tool for creating brand awareness. Subscribing to a company's newsletters and promotional materials can shape a positive perception of and preference for the business.


Email marketing is a cost-effective method of promotion as it allows for easy tracking and measurement of results, while also being less expensive to implement.

A person checking email deliverability on a cell phone.


Different Forms Of Email Marketing


Newsletters

Newsletters are regular, often weekly or monthly, emails that contain a variety of content, such as news, updates, and information about a particular topic or industry. They are often used by businesses and organizations to keep subscribers informed about new products, services, or events.


Autoresponders

These are a series of pre-written emails that are automatically sent to subscribers after they sign up. They can be used to send a welcome message, provide a free resource, or introduce a product or service over time.


Blog Digests

Blog digests are a summary of the latest blog posts or articles and are sent to subscribers regularly. They can be used to keep subscribers up-to-date on the latest content from a website or blog.


Promotional Emails

Promotional emails are used to promote a product or service. They are often used by businesses to inform subscribers about sales, discounts, or new products.


Abandoned Cart Emails

These emails are triggered when a customer adds items to their online shopping cart but doesn't complete the purchase. The email reminds the customer of the items left in their cart and encourages them to complete the purchase.


Re-engagement Emails

The purpose of sending these emails to inactive subscribers is to reactivate their interest in the brand and persuade them to opt-in to future communications.


Personal Emails

Personal emails are a more informal type of email blogging, which are sent by an individual and are often more personal. They can include a mix of personal stories, updates, and insights, as well as links to more formal content.


Transactional Emails

Transactional emails are triggered by an action or event, such as a purchase, sign-up, or account update. They are automated and personalized, and they provide helpful information, such as the next steps that customers can take.


Surveys & Feedback Emails

These emails are sent to subscribers to gather their feedback and opinions on a product, service, or overall customer experience.


Drip Campaigns

Drip campaigns are a series of automated emails that are triggered by a specific action or schedule. They are designed to nurture leads, educate customers, and move them through the sales funnel.


A person checking email analytics on a laptop.

Email Strategy



An email strategy is a plan for how a business or organization will use email to communicate with customers, clients, and other stakeholders. This can include tactics for acquiring email addresses, designing and sending email campaigns, and measuring the effectiveness of those campaigns. 


A good email strategy should take into account the specific goals of the organization and the preferences of the target audience, as well as industry best practices for email marketing. 


Some key elements of a successful email strategy include:

  • Segmenting the email list
  • Personalizing the emails
  • A/B testing subject lines
  • Email content
  • Regularly analyzing metrics such as open and click-through rates.
A person recording data on paper with a pen for business analytics.

Lead Magnets


A lead magnet, a covert tool in the marketer's arsenal, discretely entices prospects with an alluring treasure trove of knowledge. Unveiling the mysteries of triumph, be it a digital time, an enlightening virtual gathering, or a compass to navigate uncharted territories, it beckons the curious to part with their hidden coordinates—a coveted email address or a well-guarded phone number.


The goal of a lead magnet is to covertly capture the essence of leads, potential patrons, like shadows dancing on the precipice of conversion. These subterfuge-infused magnets, summoned within email marketing endeavors, navigate stealthily towards defined segments of a business's prized audience.

A person using a laptop and a cell phone for email marketing.

Types Of ESPs (Email Service Providers)


An ESP is a company that provides businesses and organizations with the technology and tools to send and manage their email communications.


Transactional ESPs

These are used for sending one-to-one, automated email messages, such as order confirmations, password resets, and account notifications.


Marketing Automation ESPs

These are used for sending one-to-many, personalized email campaigns, such as newsletters, promotional emails, and drip campaigns.


Full-service ESPs

These offer a combination of transactional and marketing automation features, as well as additional tools for email design, testing, and analytics.


Cloud-based ESPs

These are ESPs that are operated and hosted on remote servers that are accessible via the internet.


Self-hosted ESPs

These are ESPs that are installed and operated by a business's owners.


A man sitting at a table working on email marketing campaigns with a laptop computer.

Popular ESP’s

Some popular email service providers (ESPs):

  • Klaviyo
  • HubSpot
  • SendinBlue
  • Mailchimp
  • Constant Contact
  • Omnisend
  • GetResponse
  • Campaign Monitor


Some Of The Best Tips For Small Businesses And Why


Some of the best email service providers (ESPs) for small businesses include:


Klaviyo

Klaviyo  is an email marketing platform designed for e-commerce businesses. Klaviyo helps businesses create, manage, and analyze their email marketing campaigns. With its powerful tools and features, Klaviyo enables companies to segment their customer base, personalize email content, automate email sequences, and track performance metrics.


HubSpot

HubSpot is a widely recognized software in the fields of CRM and email marketing, offering a range of robust automation tools that are tailored to help your business expand. Additionally, their email marketing service is free to get started with and includes numerous advanced features.


SendinBlue

Sendinblue is a fast-growing marketing software that offers easy-to-use solutions for SMS and email marketing. It features a drag-and-drop email editor, marketing automation tools, user segmentation, and AI algorithms to optimize email delivery timing.


Constant Contact

Constant Contact is a leading email marketing service that is user-friendly and suitable for beginners. It is among the largest and most rapidly expanding platforms in the world. With Constant Contact, managing email lists, contacts, templates, marketing calendars, and other features is effortless.


Omnisend

Omnisend is a marketing automation solution that offers SMS and email marketing services for eCommerce businesses. They provide a free email marketing plan with powerful features, such as automation workflows, subscriber segmentation, A/B testing, and performance reports, including SMS and web push notifications.


Email Design And Templates

Email design refers to the visual elements of an email, such as font, color, images, and layout. Email templates are pre-designed and formatted messages that can be customized for various purposes, like marketing campaigns or newsletters. 


Using email templates can save time and ensure consistency in design. To create effective emails, it is important to use a clear and simple layout, responsive design, optimized images, and recognizable sender name and subject line.


Elements To Consider When Designing And Creating Emails


Creativity

This refers to the visual elements of the email, such as the color scheme, typography, and images. It's important to make sure the email is visually appealing and consistent with your brand's aesthetic.


Copy

This refers to the written content of the email, including the body text and headlines. The copy should be clear, concise, and persuasive.


CTA (Call to Action)

This is a button or link that encourages the recipient to take a specific action, such as making a purchase or signing up for a newsletter. The CTA should be prominently placed and easy to spot.


Timing

The timing of when an email is sent can have a significant impact on its effectiveness. It's important to send emails at a time when the recipient is most likely to be checking their inbox.


Mobile Optimization

With more and more people checking their emails on mobile devices, it's essential to make sure the email is optimized for mobile viewing. This includes using a responsive design that automatically adjusts to the size of the screen.


Personalization

Personalizing an email with the recipient's name or other information can help increase engagement and make the email more relevant.


Subject Line

When a recipient receives an email, the subject line is the first thing they see. It should be compelling and accurately summarize the email's content.


Preheader

The preheader text is the snippet of text that appears below or next to the subject line in most emails. It should be used to give recipients a preview of the email content and entice them to open the email.


A/B testing

A/B testing is a method of comparing two versions of a web page or app to determine which one performs better. It is also known as split testing. In an A/B test, a control group is shown one version of the page (version A), while a second group (the "treatment" group) is shown a different version (version B). 


By comparing the engagement, conversion rate, or other metrics between the two groups, it is possible to determine which version is more effective. This can be used to optimize website design, marketing campaigns, and other elements of digital marketing.


Deliverability

This refers to the ability of an email or other message to be successfully delivered to its intended recipient. Factors that can affect deliverability include the recipient's email server settings, spam filters, and the sender's reputation. 


To ensure high deliverability rates, it is important to follow best practices such as obtaining permission from recipients before sending them messages, using a double opt-in process, and regularly cleaning up email lists to remove invalid or inactive addresses.


Additionally, using email authentication protocols such as SPF, DKIM, and DMARC can help to ensure your email is not marked as spam.


Email Regulations

Email regulations are laws and guidelines that govern the sending of emails, particularly spam, privacy, and data protection. Examples include the CAN-SPAM Act in the US and the General Data Protection Regulation (GDPR) in the European Union. These regulations set rules for sending emails, such as obtaining consent and allowing recipients to opt out of future messages.


Segmentation

This is the process of dividing a larger group of customers or users into smaller subgroups based on certain characteristics or behaviors.


Behavior-Based Segment 

Behavior-based segmentation involves grouping customers based on their actions or interactions with a website or other digital channels. 


Engagement-Based Behavior

Engagement-based segmentation groups customers based on their level of engagement with a brand or product. This can include engagement with a website, email campaigns, or other marketing channels. 


Different Types Of Segments To Get Started With

Some common types of segments that can be used to get started with customer segmentation include:

  • Demographic segments (age, gender, income, etc.)
  • Psychographic segments (values, interests, lifestyle, etc.)
  • Geographic segments (location, climate, etc.).
  • Behavioral segments (purchase history, website interactions, email engagement, etc)


List Cleaning

List cleaning is the process of removing invalid or outdated information from a customer or email list. This can include removing duplicate entries, invalid email addresses, or contacts who have unsubscribed or marked emails as spam.


List cleaning helps ensure that marketing efforts are targeted towards active and engaged customers and can also help improve email deliverability and avoid being marked as spam.


Some common methods for cleaning a list include:

  • Removing duplicate entries: eliminating any contacts that appear multiple times on the list.
  • Verifying email addresses: using email validation software to ensure that all email addresses on the list are valid and active.
  • Removing bounced emails: identifying and removing any contacts whose emails have bounced or been returned as undeliverable.
  • Removing subscribers: removing any contacts who have unsubscribed from your email list.
  • Removing inactive contacts: removing any contacts who haven't engaged with your emails or website for a certain period.
  • Removing invalid or fake email addresses: removing any email addresses that are not real or are no longer active.


Measuring Email Performance

Measuring email performance involves evaluating the effectiveness of an email marketing campaign by analyzing key metrics and statistics. 


These metrics can help identify areas of success and areas that need improvement, allowing you to make data-driven decisions to optimize your email marketing strategy.


Some common metrics used to measure email performance include:

  • Open rate: the percentage of recipients who opened the email.
  • Click-through rate (CTR): the percentage of recipients who clicked on a link in the email.
  • Bounce rate: the percentage of emails that were returned as undeliverable.
  • Unsubscribe rate: the percentage of recipients who unsubscribed from the email list after receiving the email.
  • Conversion rate: the percentage of recipients who completed a desired action, such as making a purchase or filling out a form.
  • Revenue: the total amount of revenue generated as a result of the email campaign.
  • ROI (Return on Investment): the financial return on the investment made on the email campaign, calculated by dividing the revenue generated by the cost of the campaign.


Automation Workflows

In the context of email marketing, automation workflows can be used to automate repetitive tasks and create personalized experiences for subscribers. 


Some examples of automation workflows in email marketing include:

  • Welcome series: Emails that are sent to new subscribers to introduce them to your brand, products, or services.
  • Drip campaigns: These are emails that are sent over some time to nurture leads and guide them through the sales funnel.
  • Re-engagement campaigns: Emails sent to inactive subscribers in an attempt to re-engage them and encourage them to continue receiving emails.
  • Abandoned cart emails:  Emails sent to customers who have added items to their online shopping cart but have not completed the purchase
  • Post-purchase follow-up: Emails sent to customers after they have purchased to ask for feedback, upsell or cross-sell, and offer support.
  • Birthday and anniversary emails: These are emails sent to customers on their birthdays or anniversaries to offer special discounts or promotions.
  • Lead scoring: An automated system assigns a score to each lead based on their engagement with your emails and website, allowing you to prioritize follow-up with the most engaged leads.
  • Lead nurturing: An automated process that delivers targeted content to leads throughout some time to educate them and move them through the funnel.


AMP Email

AMP (Accelerated Mobile Pages) Email is a new format for building interactive and responsive email messages. It uses the open-source AMP framework, which is designed to make web pages load faster on mobile devices. 


AMP for email makes it possible to create engaging, dynamic, and interactive email messages that can be used for a variety of purposes, such as e-commerce, booking and scheduling, and surveys. 


It allows recipients to perform actions directly from the email, such as filling out a form, RSVPing to an event, or booking a hotel room without having to click on an external website.


It is supported by several major email clients, including Gmail, Yahoo Mail, Outlook.com, and Mail.ru. However, not all email clients support AMP Email yet, so it's important to test your AMP email message on different email clients to ensure they display correctly.


Email KPIs

Email Key Performance Indicators (KPIs) are metrics that help measure the success and effectiveness of an email marketing campaign. These metrics provide insights into how well your emails are performing and can help you identify areas for improvement.


There are several key performance indicators (KPIs) that can be used to measure the effectiveness of an email marketing campaign. Some common email KPIs include:

  • Open rate: The percentage of recipients who opened the email
  • Click-through rate (CTR): The percentage of recipients who clicked on one or more links within the email
  • Bounce rate: The percentage of emails that were undeliverable and returned to the sender
  • Unsubscribe rate: The percentage of recipients who unsubscribed from future emails
  • Conversion rate: The percentage of recipients who completed a desired action (such as making a purchase or filling out a form) after clicking through the email
  • Revenue generated: The total revenue generated as a result of the email campaign


In conclusion, email marketing remains one of the most effective and cost-efficient ways for businesses to reach and engage with their target audience. By building a strong email list and creating targeted, compelling content, businesses can drive conversions, increase brand awareness, and build lasting relationships with their customers. However, in order to succeed in email marketing, it's important to stay up-to-date on best practices, including segmenting your email list, personalizing your content, and optimizing your email campaigns for mobile devices. By following these tips and staying consistent with your email marketing efforts, you can create a highly effective marketing channel that drives measurable results for your business.

Now you can choose the Digital Marketing Services that match your business. Check Temerariimedia's previous work from the case studies and contact us!

Share this post

FAQs For Leveraging Email Marketing

  • What is email and how does it work?

    Email is a digital communication method where messages are exchanged electronically using SMTP to transmit messages between email servers, accessible through an email client.

  • How to create an email account?

    Register with an email service provider or use a domain-specific email address. Visit the provider's website, choose a username and password, provide personal details, and complete the registration process.

  • What are the types of email accounts available?

    Types of email accounts include web-based (Gmail, Yahoo Mail) and domain-specific (using a personal or business website's domain name).

  • How to enhance email account security?

    Improve security by using a strong password, enabling two-factor authentication, updating email client and OS, being cautious of phishing emails, and avoiding sharing sensitive information.

  • What is the maximum email attachment size?

    Attachment size limits vary, typically ranging from 10 to 25 MB, depending on the email service provider.

  • How to organize emails effectively?

    Organize emails by creating folders or labels, setting up filters, utilizing search functions, and archiving or deleting unnecessary messages.

  • Can sent emails be recalled or undone?

    Recalling or undoing sent emails is not always reliable or possible. Careful review before sending is important.

  • How to manage spam emails?

    Manage spam by enabling filters, marking suspicious emails as spam, avoiding opening unknown emails, and protecting your email address.

  • Are there email etiquette guidelines?

    Email etiquette includes clear subject lines, proper addressing, professional language, avoiding excessive use of capital letters or exclamation marks, and prompt and courteous responses.

  • Can email be used for marketing?

    Yes, email marketing is common, but it must comply with anti-spam laws, obtain consent, provide unsubscribe options, and deliver relevant and valuable content while respecting privacy regulations.

SEO

The Importance of SEO in the Digital Age Making Your Website Stand Out

By Dominique Davis • March 8, 2023
Learn about the power of SEO (Search Engine Optimization) and how it can improve your website's visibility and ranking on search engines. Discover tips for choosing relevant keywords, creating high-quality content, optimizing your website's structure, building high-quality backlinks, utilizing social media, and monitoring your analytics. Avoid common SEO mistakes that can harm your website's reputation and ranking.
Continue reading
A shopping cart in an online marketplace.

Marketplace Mastery: Tips for Business Growth

By Dominique Davis • March 1, 2023
Discover the power of e-commerce marketplaces in expanding your business and increasing sales. This article explores the benefits of marketplaces, popular platforms like Amazon, AliExpress, and Walmart, and provides proven tips to maximize your marketplace potential. Whether you're new to e-commerce or aiming for growth, learn how to leverage marketplaces and stand out in a competitive landscape to achieve your business goals.
Continue reading
A digital wallet with a cell phone and credit card.

Pass Wallet: Secure Your Digital Identity

By Dominique Davis • February 15, 2023
In today's digital age, most of us carry a variety of cards and credentials, from credit cards and ID cards to loyalty cards and access cards. Keeping track of all these cards and their corresponding information can be a challenging task, especially when you're on the go. That's where Pass Wallet comes in. Pass Wallet is a digital wallet application that allows you to store and manage all your cards in one convenient place. Whether you're looking for an easy way to manage your cards, simplify your wallet, or reduce clutter, Pass Wallet has got you covered. In this blog post, we'll take a closer look at what Pass Wallet is, how it works, and why it's worth considering for anyone looking to streamline their digital life.
Continue reading
A woman holding a cell phone as part of an app marketing campaign.

App Marketing: Drive Downloads & Boost Engagement

By Dominique Davis • February 8, 2023
Learn effective strategies to boost your app's visibility, attract more downloads, and increase revenue through app marketing. Discover the power of user personas, key performance indicators (KPIs), app store optimization (ASO), social media marketing, influencer collaboration, paid advertising, referral marketing, content marketing, app reviews and ratings, and data-driven approaches.
Continue reading
A business man texting with his phone

SMS Power: Supercharge Marketing with Text Messaging

By Dominique Davis • February 1, 2023
Discover the power of SMS marketing and how it can help your business reach a wider audience. Learn about the benefits, best practices, and effective SMS marketing messages. Explore the mechanisms, terminologies, and tools involved in SMS advertising. Get insights into keyword segmentation, automated messages, and the importance of CTAs.
Continue reading
A man at a desk working on an advertising campaign using a laptop computer.

Advertising Mastery: Insights, Trends, Innovations for Elevated Marketing

By Dominique Davis • January 18, 2023
Uncover the advantages of popular digital ad platforms in this extensive blog post. Delve into Google Ads and social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to understand their effectiveness in reaching your target audience. Whether you're focused on programmatic ads, native advertising, or CCTV, discover the optimal strategies to enhance your advertising approach.
Continue reading
Business analytics

Business Analytics: Insights for Data-Driven Decisions

By Dominique Davis • January 11, 2023
Unleash the potential of business analytics for growth through data-driven decisions. Explore analytics types, industry applications, benefits, and tools. Enhance marketing, sales, finance, operations, and more. Discover accessible solutions like cloud-based platforms, self-service tools, and open-source options.
Continue reading
A close up of a puzzle piece on a table.

Market Opportunities Unlocked: Winning Go-to-Market Strategy

By Dominique Davis • December 4, 2022
Discover the power of a solid GTM strategy for business success. This blueprint covers target market analysis, marketing plans, sales strategies, and risk reduction. GTM templates benefit both established companies and startups with clear direction, shorter timelines, higher success rates, and better challenge management. Explore various GTM strategies and key components like product-market fit, target audience, competition, and distribution.
Continue reading
Share by: