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SMS Power: Supercharge Marketing with Text Messaging
A man in a suit is sitting on a bench looking at his cell phone.

If you're looking to reach a wider audience and promote your product or service, SMS marketing is a great option. With SMS marketing, you can send mass text messages to potential and existing customers promoting your brand. It's a quick and easy way to reach a large number of people with minimal effort.


In this article, we will discuss the benefits of SMS marketing, best practices, and how it can benefit your business

What Is SMS Marketing

SMS marketing, also known as text message marketing, is a form of digital marketing that involves sending promotional messages and offers to customers or potential customers via SMS (Short Message Service).

SMS marketing lets you inform customers about new products or services, upcoming discounts, special notifications, or just general updates — all via text message directly to their phone.

SMS Marketing

It is also commonly used by businesses to reach a large audience quickly and cost-effectively, and it can be used to promote products, services, events, and more.


Examples of a good SMS marketing message:


Welcome Message


A welcome message is the first text sent to a new subscriber, thanking them for joining and introducing the business or product.


Flash Sale Alert


Crafting brief and catchy SMS messages can effectively boost sales for limited-time flash sales or significant promotions.


Hype-Up Text


Generating anticipation before a flash sale can significantly improve conversion rates. Providing advance notice to loyal customers allows them to plan their purchases, so avoid launching a sale without any prior marketing.


Back-in-Stock Message


This notification politely notifies customers that inventory has been sold out. It's a subtle yet efficient approach to reconnecting with previous visitors.


Feedback Message


A feedback message is a brief comment or information provided to improve performance or decision-making. It can be positive, negative, or neutral and should be specific, objective, and constructive.


Giveaway Message


A Giveaway message is an announcement of a promotion or contest in which people can win prizes by completing specific actions.


BFCM Message


Create and schedule date-triggered messages to customers during peak shopping periods like Black Friday and Cyber Monday. These timely campaigns prompt recipients to take action quickly before the sale ends.

A group of people connected to a bulk SMS campaign.

Benefits Of SMS Marketing

One of the main advantages of SMS marketing is its high open and response rates. According to studies, SMS messages have a 98% open rate, and the majority of people respond to text messages within 90 seconds of receiving them. This makes SMS marketing one of the most effective ways to communicate with customers and get them to take action.

Another benefit of SMS marketing is its affordability. Compared to other marketing channels, such as print or TV advertising, SMS marketing is relatively inexpensive. With the help of SMS marketing software, businesses can easily create and send text messages to their customers at a low cost.


SMS marketing is also highly targeted. Unlike other forms of advertising, SMS messages are only sent to people who have opted in to receive them, making it more likely that the recipients will be interested in the content. This allows businesses to create highly targeted and personalized messages that are more likely to be read and acted upon.

SMS & MMS

Short Message Service (SMS) and Multimedia Messaging Service (MMS) are two primary forms of mobile messaging that allow businesses to send text and media messages directly to a customer's mobile device.


SMS is a text-based messaging service that can be used for a wide range of purposes, including promotional offers, appointment reminders, and event notifications.


On the other hand, MMS is used for sending multimedia content, such as images and videos, to customers. Both SMS and MMS provide an effective way for businesses to reach out to their target audience, and they have a high open and click-through rate compared to other marketing channels.

Keyword Segmentation

Keyword segmentation is the process of organizing your target audience into groups based on specific keywords they use when texting your shortcode. This allows you to send targeted messages to each group, increasing the relevance and effectiveness of your campaigns.

Personalization

Personalization is the key to successful SMS marketing. With SMS, you can include the recipient's name, location, and other relevant information to make each message feel more personal and relevant.


This personal touch can help build relationships with your customers and increase their engagement with your brand.

Relationship Building

SMS marketing can help you build relationships with your customers by providing a direct line of communication. You can send automated messages to welcome new customers, send promotional offers, and keep your customers updated on new products and services. 


By providing valuable and relevant information, you can keep your customers engaged and interested in your brand.

Sign-Up Units

Sign-up units are a way for customers to opt-in to receive SMS messages from your brand. These units can be added to your website, social media accounts, and other marketing materials to encourage customers to sign up for your SMS marketing campaigns.

Journeys And Flows

Journeys and flows refer to the sequence of messages that a customer will receive from your brand. These sequences can be designed to guide customers through a specific experience, such as a purchase journey, or to deliver information and promotions over time.

Automated Messages

Automated messages allow you to send pre-written messages to your customers at specific intervals or in response to specific actions. These messages can be used to welcome new customers, send promotions, and keep your customers updated on new products and services.

Concierge

Concierge is a feature that allows customers to text a keyword to your short code and receive a personalized response from your brand. This can be used to provide customer service, answer frequently asked questions, and provide more information on your products and services.

Promotions

SMS promotions are a great way to drive sales and encourage customer loyalty. You can send promotional offers and discounts to your customers to entice them to make a purchase.

Transactional Messages

Transactional messages are automated messages that are sent in response to specific actions, such as a purchase or account update. These messages can be used to confirm orders, provide shipping updates, and send order notifications.

Loyalty Driven

Loyalty-driven SMS campaigns are designed to reward and incentivize customers for their loyalty to your brand. You can send loyalty rewards, exclusive promotions, and other incentives to keep your customers engaged and interested in your brand.

Order Notifications

Order notifications are automated messages that are sent to customers to confirm their orders and provide updates on shipping and delivery. 



These messages allow customers to order within the text for e-commerce, can help increase customer satisfaction and build trust in your brand by keeping your customers informed and updated.

Mobile Sends

Mobile sends are SMS messages that are sent directly from a mobile device, rather than from a computer or other device. This allows you to send messages quickly and easily, whether you're on the go or working from a remote location.

What Is The Mechanism of SMS Marketing?

SMS marketing messages are sent from abbreviated "shortcodes" which are usually 5-6 digits long and may be assigned to a single sender or shared among several senders.


In several countries, such as the US, changing sender information is prohibited. Consequently, your message will display as a text message from the short code provided by your service provider instead of your business. Therefore, it is crucial to mention your company name in the message.

Bulk SMS marketing

SMS marketing offers two types of messages:


Campaigns



Used for one-to-many bulk text messages to communicate promotions (sales, coupons, etc.) or general information (updates, event details, weather alerts, etc.)

Transactional



These messages are triggered by a specific event or behavior and are sent on a "one-to-one" basis. For instance, an order confirmation or shipping notification for an e-commerce purchase conveys relevant and timely information to an individual.

SMS Advertising Terminologies

Here are some terminologies that are commonly used in SMS advertising:

Bulk SMS



This refers to the practice of sending a single message to multiple recipients simultaneously. This is particularly useful for businesses that need to reach a large number of customers at once.

SMS Gateway



An SMS gateway is a software interface that connects a mobile network to an SMS service provider. This technology enables businesses to send and receive SMS messages and manage their SMS campaigns.

Opt-in



The process of getting permission from a mobile phone user to receive SMS messages. This is an important aspect of SMS advertising as it ensures that businesses are only sending messages to people who have expressed an interest in their products or services.

Opt-out



The process of unsubscribing from an SMS messaging list or service. This is a critical aspect of SMS advertising as it gives customers the ability to control the messages they receive and to opt-out if they no longer wish to receive messages from a particular business.

CTA (Call to Action)



A prompt or instruction designed to encourage the recipient to take a specific action. CTAs are an essential part of SMS advertising as they help businesses achieve their objectives, whether it's to drive sales, increase website traffic, or promote a new product.

Sender ID



A unique identifier is used to identify the sender of an SMS message. This is an important aspect of SMS advertising as it enables businesses to brand their messages and create a sense of trust and familiarity with their customers.

Shortcode



A shortened phone number is used for SMS marketing and other types of text-based campaigns. Shortcodes are an effective way for businesses to create memorable and easy-to-remember phone numbers that customers can use to opt-in to their SMS messaging lists.

Campaign



A specific SMS marketing initiative designed to achieve a particular objective. SMS campaigns can be used to promote new products, offer discounts and promotions, or provide customers with helpful information and tips.

Best SMS Marketing Tools

OptinMonster



OptinMonster is a web-based lead-generation tool that helps businesses convert website visitors into subscribers and customers. It provides a variety of customizable opt-in forms such as popups, slide-ins, and sidebar forms that can be used to capture visitor information and build email lists.

ActiveCampaign



ActiveCampaign provides the ability to automate SMS marketing campaigns for flash sales or appointment reminders. The platform also includes form-building tools for collecting phone numbers on your website. Moreover, subscribers can quickly opt out by replying with "STOP" or "UNSUBSCRIBE", ensuring that your list is composed solely of engaged subscribers.

Omnisend



Omnisend is a marketing automation platform designed for e-commerce businesses that allow users to create and send personalized emails, SMS, push notifications, and other marketing campaigns to their customers. It offers features such as email templates, segmentation, automation workflows, and integration with various e-commerce platforms.

Sendinblue



SendinBlue is a top-tier provider of email and SMS marketing services that offers a variety of features to help businesses connect with their customers. By utilizing Sendinblue's segmentation tools, you can send personalized bulk text messages.


With its SMS marketing functionality, businesses can easily promote time-sensitive deals and special events while monitoring performance through built-in analytics.

EZ Texting



EZ Texting is an SMS marketing tool for sending bulk texts, organizing contact lists, tracking analytics, and using marketing attribution tools to measure conversion sources. It can be used for sending SMS updates about contests, coupons, and online promo codes.

Smart phone displaying chat icon held by two hands for SMS marketing.

Best Practices For SMS Marketing

Here are some best practices for SMS marketing:

  • Obtain explicit consent from your audience before sending them messages.
  • Keep messages short, clear, and actionable.
  • Personalize messages whenever possible, using the recipient's name or past purchase history.
  • Use a recognizable sender name and include opt-out instructions in each message.
  • Don't send too many messages, or at inappropriate times (e.g. late at night).
  • Test your messages and track performance to optimize future campaigns.
  • Segment your audience and tailor messages to each segment's interests and needs.
  • Provide value to your audience through exclusive deals, promotions, or helpful information.
  • Follow local regulations regarding SMS marketing, such as the CAN-SPAM Act in the US.
  • Consider integrating SMS with other marketing channels, such as email or social media.

Now you can choose the Digital Marketing Services like SMS Marketing that match your business. Check Temerariimedia's previous work from the case studies and contact us!

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FAQs For SMS Power

  • What is SMS and how does it function?

    SMS is a text messaging service for exchanging short messages on mobile devices. It operates through cellular networks to deliver messages between devices.

  • How to send an SMS message?

    Open your messaging app, compose a new message, enter the recipient's number, type your message, and send it. The message will be delivered to the recipient's device.

  • What is the character limit for an SMS?

    The character limit is generally 160, but concatenation allows longer messages, up to 1,600 characters, by splitting and reassembling them.

  • Can multimedia content be sent through SMS?

    SMS is primarily for text, but multimedia messages (MMS) support images and videos. Both sender and recipient need MMS support.

  • Can SMS messages be sent internationally?

    Yes, but availability and cost depend on mobile service providers and recipient's country. International SMS may require special capabilities and incur additional charges.

  • How secure are SMS messages?

    SMS is considered less secure as it can be intercepted or hacked. Though encrypted during transmission, stored messages could be vulnerable.

  • Can unwanted SMS messages be blocked?

    Yes, most devices and apps offer blocking options. You can block specific numbers or enable spam filters to prevent unwanted messages.

  • Can SMS be used for marketing or business purposes?

    Yes, SMS can be used for marketing or business communications, such as promotions, alerts, reminders, and customer updates. Compliance and consent are important.

  • Are there limitations to SMS messaging?

    SMS relies on network coverage and can be affected by factors like congestion, device compatibility, and filtering. A stable network connection is necessary.

  • Can SMS messages be sent from a computer?

    Yes, using specific software or web-based services, SMS messages can be sent from a computer with an internet connection and integration with a mobile network provider's gateway or SMS API.

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